URM was conceived and developed by José Juan Díaz, a marketing and product-development professional with a passion for running and technology.
José Juan Díaz transformed his life from overweight and sedentary to marathon finisher and athlete. After running 13 marathons worldwide — including the Abbott Six World Marathon Majors
He has vast experience in Marketing, Market Research and Advertising,
which he acquired working in the marketing department of one of
the three major local soft drinks in Venezuela, Golden Cup, now part of Pepsico Purchase NY.
Until last year he co-owned an industrial vehicle manufacturing factory where implemented the company’s website, promotional and instructional videos, supervised the participation in several trade shows and helped in the implementation of a Continuous Improvement Program, obtaining ISO9001 certification. Got also training in 3D parametric modeling and design using Autodesk’s Inventor.
Let’s work together to develop this project
As an avid runner and treadmill user I surveyed several fellow enthusiasts of this sport to conceive a machine tailored specifically for runner’s needs.
That was the beginning of the URM project.